The recently launched and now controversial (Tourism Australia) advertisement which concludes with the tagline "Where the bloody hell are you?" has now run foul of the Canadian regulator.
But it's not the tagline that's the trouble this time as much as the opener: "I've bought you a beer".
(Aussie) Tourism Minister Fran Bailey said she had been told by Canadian authorities they could not accept that line.
"We now have the Canadian authorities not wanting us to use the opening segment of `I've bought you a beer'," Ms Bailey said in Melbourne.
"The Canadian regulator says that this implies consumption of unbranded alcohol."
Source - www.news.com.au
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The Aussies have misunderstood Canada’s objection. It isn’t the ‘consumption of unbranded alcohol’ that we find offensive but the misrepresentation that that stuff they drink in Australia is actually Beer.
You know like, Fosters – Australian for piss
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2 comments:
Just to enlighten you Fosters is not only the only beer they sell in this country. What is wrong with the Canadian people anyway, don't they drink beer. Also i heard it was the word "hell" in the final phrase of the ad that is why they are not showing it, but like the UK, who objected to the word "Bloody" not only are they promoting the ad but they soon agree to show it as i am sure Canadian authorities in time.
"We now have the Canadian authorities not wanting us to use the opening segment of `I've bought you a beer'," (Tourism Minister) Bailey said in Melbourne.
So apparently it is the 'beer' comment. I think the AFA in the States were the ones objecting to "hell" and "bloody".
Don't worry about it - the controversy has generated more publicity for Oz than the ad itself ever would have - although personally I think it is a cute ad.
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